AB Dent: Logotype & Graphic Identity
Designing a highly individual look in a very conservative sector. The dentistry sector is very old fashioned and rather uniform when it comes to visual identity. A newfound clinic lead by a talented professional wanted to establish itself on the market with a fresh look. With an all-female team and specializing in children's dentistry, a tone for a more elegant and festive identity was set early on. Having together decided on the polka dot as the main motif, our task was to find a suitable logotype and application that would prove an integral part of the brand look. As obvious as it might be in hindsight, the semi-circle logotype proved an elusive solution for the greatest of time. But once arrived at that very logical conclusion, it proved very easy to integrate in the dot pattern and a smile adorns almost any application of the AB identity. Thanks to it's striking simplicity, the shape easily lends itself to a complete system fit for any media.
