Jerk Films: Logotype & Graphic Identity
Positioning a company to stand out from its competitors in a very saturated sector, while preparing for an expansion trough new and unexplored venues. One of the oldest and prominent production and post-production studios in Vienna, focused on advertisements and short films. Jerk Films were at a point where they was needed to shed their old-fashioned look and have a re-fresh. The brief specified a new graphic identity that would accommodate an impending expansion in the form of various subsidiaries such as: Jerk: Digital, Jerk: Long Format and Jerk: Innovation. One of the most difficult task in communicating a newfound graphic expression for a brand is creating an identity that retains an established company's traditional values while signifying a new beginning. The strategy developed in collaboration with the client presented just such a conundrum.