Raw Audio is a sports oriented portable/wearable audio company located in Australia.
A brand refresh complete with new visual identity and package design initiated in 2015 resulted in new company aesthetic focusing on the outgoing nature of the target costumer and a visual language that will translate to a big range of product lines as well into a stand out package design. The Key image of the lines on the road served to translate the sound of the beat into a visual device. Linking each disappearing line to the personal tempo of the runner.
Key image
